Vinyas Innovative Technologies

New Trend: Importance of migration from EMS to ESDM

The electronics manufacturing industry is considered a front runner in terms of leading innovation and technological advances, as well as in crafting new ideas and incorporating them in the products. The industry is abundant with both opportunities and challenges. Adapting to constant changes and catering to the complex needs in this rapidly growing industry is not only a relentless battle but the market is also getting tougher with new innovations causing a sprint to keep up with the introduction of new products. Those who can consistently upgrade themselves with the cutting-edge technology and designing tools, are bound to lead the competition. A perfect balance between the design, engineering and manufacturing facets can only aid to keep the electronics manufacturing business growing!


Although Design is the best value-added service that an EMS company can provide, nowadays the electronics industry trend is demanding for an end-to-end design and engineering service to be included in its product life-cycle management portfolio. In addition to providing the basic manufacturing services like PCB assembly, testing, product integration; an EMS company is expected to migrate itself into an Electronics System Design and Manufacturing (ESDM) company and assist throughout the design processes. It is the responsibility of an ESDM company to ensure that the product designed and manufactured is robust, cost effective and meets the industry standards. Now more than ever, it’s imperative to optimize design, engineering and manufacturing processes and costs, maximize performance, and reduce the risks of producing faulty products.


Need for transformation and expansion

Today, OEMs are increasingly outsourcing almost every aspect of production from design to final assembly to distribution and after-market services. Hence, it is very vital to have a good match between the OEM and the ESDM partner. For businesses looking for new product launches with shortened product life cycles, considering outsourcing is a quick and cost effective way to break into new markets. Thus, the need of the hour and the best growth strategy for an EMS company is to expand and include design services in its offerings and head towards transforming into an ESDM company.


Benefits of transforming into an ESDM provider

  1. Business sustainability: Adding design & engineering capabilities to its service portfolio, an EMS provider will be truly designing a product and will be prepared for analysing the design for manufacturability, and in turn being doubly sure that the product can actually be manufactured. Being a design house itself, an EMS company can be independent with a strategic business continuity plan for long term growth and will never be in need to hunt for orders.
  2. Precision and functioning of the product: Strong design analysis for manufacturability, assembly, procurement and testability helps to increase the manufacturing efficiency of legacy products and improve time to market.
  3. Ability to offer Build-to-Specification model: Offering a total product life-cycle management model to the OEMs not only helps an EMS company to grow and establish financially, but also will be a one-stop-shop for all the design, engineering and manufacturing needs.
  4. Being an Original Design Manufacturer (ODMs): Electronic products are in need of constant design amendments based on the expectation of end users. If an EMS provider can offer this service in-house, it helps OEM to minimise costly design iterations as well as bring the product back to market soon.
  5. Preferred Partner for an OEM: It is definitely a strategic process for an OEM to find an ideal ESDM partner. Selecting a right preferred partner will be helpful in saving time, effort and funds. On the other hand, being a preferred ESDM partner will boost the credibility, reputation and will pay off in the long run.


Final Thoughts

In a nutshell, adding design and engineering services will enable an EMS provider to contribute towards cost reduction, streamlining production scale-up, improve quality and speed-up factory to market time. To conclude, more an EMS company adds Design capabilities to its offerings, more likely it is to become a desired terminal for the major OEMs of the world.


Why Vinyas

Spending two decades in the EMS industry which is technologically demanding with challenging margins, Vinyas has overtime developed and practiced most efficient practices to reduce overhead cost as well as maintain high quality. Vinyas offers integrated solutions for all the ESDM needs which includes Design & Development, Engineering Solutions, New Product Introduction, PCB Assembly, Advanced Testing and Systems Integration. Vinyas also has dedicated design engineers for custom engineering support along with a strong and Strategic Project Management team to fulfil the demand chains and emerge as long-term winners in the marketplace.


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We would love to discuss your ESDM needs and await the opportunity to partner with you.

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Design & Engineering

Prototype & NPI

Pilot Production

Mass Production

Product Life Cycle Management

Manufacturing Services

Design & Engineering

Prototype & NPI

Pilot Production

Mass Production

Product Life Cycle Management

Engineering Services


Design & Engineering

Prototype & NPI

Vinyas IT

Deepashree Narendra

Vice President - Corporate Affairs

Deepashree joined Vinyas in 2015, and since then she has been instrumental in driving brand management, human resource management, accelerating business growth and crafting valuable stakeholder experiences. She comes with around 8 years of experience of working with leading PR firms in Mumbai.


Deepashree holds a Bachelors in Biotechnology Engineering from Sri Jayachamarajendra College of Engineering, Mysuru. She has also pursued her studies in Law from National Law School, Bangaluru where she completed her PGDM in Intellectual Property Rights. Besides, she has also completed her Master’s in Business Management under the specialization of Communications from Symbiosis School of Media and Communication, Bangaluru.  


Deepashree is currently the co-convener of CII Women Network Forum Mysuru and the Chair for YUVA, Young Indians; the youth vertical of Confederation of Indian Industry (CII). 

Vinyas IT


Director - Operations

Heading the Operations at Vinyas, Vasan has more than two decades of experience in Electronics Manufacturing as well as Electronics Hardware industry. Being a Mechanical Engineer by qualification, he has helped the company to form a world-class manufacturing solutions team and has nurtured business partnerships since his association with Vinyas in 2001.


Vasan oversees the entire manufacturing facility and has played a pioneering role as mentor in building operational efficiency. He has been contributory in establishing a strong team to deliver technology-driven and innovation-led solutions to the valued customers.


Six-Sigma certified personnel


IPC Standard certified personnel


Joint Industry Standard certified personnel


ISO Internal Auditors

Process Details Standards Followed
SMD Assembly
Through Hole Assembly
Reflow process
Wave Soldering Process
Post Soldering Operations
J-STD-001E & IPC-HDBK-001
Acceptance of Assembly - PCBA
IPC-A-610D (Class 1, 2 & 3)
Acceptance of Wire Harness
IPC-WHMA-A-620A (Class 1, 2 & 3)
Vinyas IT

Sumukh Narendra


Sumukh has been associated with Vinyas Innovative Technologies since 2018 and is currently serving as Executive Director. He holds a Bachelors in Electronics and Communication Engineering from Sri Jayachamarajendra College of Engineering, Mysuru and Master of Science in Engineering in Embedded Systems from University of Pennsylvania, Philadelphia, USA.


With over 8 years of experience in Design Engineering, Sumukh brings in a strong focus on developing cutting-edge and innovative technologies in diagnostic and digital healthcare domain. He has also gained work experience as Lead Design Engineer in multi-national Fortune 100 Companies in USA.


Under his competent headship, Vinyas has achieved many milestones. Sumukh has not only achieved sustainable growth plan and supported Vinyas to expand its footprint in European markets especially in the Medical, Power electronics & Industrial Engineering sectors but has also established many ground-breaking technologies in firmware, medical and Industrial engineering segments.


Sumukh also serves as a Member of Confederation of Indian Industry (CII), Mysore Chapter.

Vinyas IT

Narendra Narayanan

Founder and Managing Director

Narendra founded Vinyas Innovative Technologies in the year 2000 with a vision to create global presence for India in the Electronics Manufacturing industry. Under his out-standing leadership and guidance, Vinyas has grown to become one of India’s largest Integrated Electronics System Design and Manufacturing company catering its best-in-class engineering & manufacturing solutions to global markets.


Born in the year 1959 at Bengaluru, Narendra has completed his Engineering in Electrical & Electronics from the University of Southern California. He has to his credit of serving as Chairman and advisor for many indigenous companies across the globe.


No doubt, Narendra is a man of vision and a heart of gold. “The Best Employer” award bestowed by the National Trust, Ministry of Social Justice & Empowerment, Government of India in the year 2011-2012 stands as a proof. Besides being honoured as the member of Advisory Board of India, USC Viterbi School of Engineering; Narendra was also conferred the Widney House Volunteer Award for the year 2014 from the University of Southern California. Born with strong ethical values, Narendra consistently strive to create an open and transparent work environment at Vinyas. Extending impartial and equal employment opportunities to differently abled, hearing impaired and tribal youth deserves an applause.